This ability to create new meanings and connections between things is especially important for promoting a relatively obscure genre like screendance. In order to educate viewers and attract new audiences we need to give them a window for entry and help them connect with the form. We are a media savvy culture, in which the average viewer can identify the genre and conventional structures of any given media clip in a matter of seconds. Screendance is just different enough to feel strange and foreign to the typical viewer, but only a slight shift of perception is necessary to make it seem familiar and identifiable.
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